Nigerian-American Juju singer and Universal Music artiste Sadiq Onifade, popularly known as WurLD, has released a new song ‘Paranoid’, an upbeat blend of Nigerian juju and contemporary pop music.
The song follows WurlD’s previous critical hits including ‘Show You Off’, ‘Trobul’ and the massively successful ‘Contagious’.
Speaking on the release of the song, WurLD said: “Paranoid is a love song that takes the best of Afro-juju and pop music, all the while telling of the eventual nature of true love despite our fears and worries. The song seeks takes listeners on a melodic journey, as a man soothes his lover’s worries by assuring her of his love.”
Born in Lagos, Nigeria, WurLD began his career after moving to Atlanta, Georgia, US, for school and began recording his own music. He graduated first with a Bachelor’s Degree in Computer Science before getting a Master’s Degree in Information.
WurLD has consistently been labeled the future of the Juju music as he continues to push the genre to the rest of the world, blending his Nigerian roots with his American experiences and creating a sound that is unique as it is familiar, and one that truly bridges the divide between traditional West African music and global audiences.